The Questionnaire as Conversation: Time for a Paradigm Shift, or at Least a Paradigm Nudge?

• William F. Moroney ^[1] ; Joyce Cameron
  1. [1] University of Dayton (US)
• Localización: Ergonomics in Design: The Quaterly of Human Factors Applications, ISSN 1064-8046, Vol. 24, Nº. 2, 2016, págs. 10-15
• Idioma: inglés
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• Resumen

  • Quality questionnaires are not just written; they are designed, and few HF/E professionals have education or training in this area. Questionnaires are considered tools for collecting data regarding the topic of interest. We hope to nudge questionnaire designers to be more attentive to their conversation with respondents. Specifically, questionnaire designers need to consider the respondent’s mental model and shape the mental model so that all respondents share a common perception of the task and understand what is asked of them. Incorporating perceived affordances and Web-based cultural conventions into questionnaires will reduce respondent burden and reward researchers with usable information.