Resumen de Associativity: an alternative to strengthen competitiveness
Osmar Yesid Alba, Gino H. Arévalo, Lorena Bravo
As of 2014, the research group of a university located in the city of Bogotá has developed a research project that links small business owners that are neighbourhood stores of a specific locality or area. An important information database has been consolidated, which allows us to unveil important aspects of shopkeepers in the locality and supports the work that is currently being developed. This work involves the research on and development of a model of associativity that can integrate a pilot group of shopkeepers in the town of Chapinero. As a final phase of the work, the purpose will be to implement this model among the members of a selected group.
