With the purpose of increasing undergraduation student admission, decreasing dropout rates, and improving the insertion of newlyundergraduates in the market, an increasing number of engineering schools have been looking into implementing teaching modelsaimed at innovation and entrepreneurship. To these schools, collaborative projects, the use of social media, PBL and other teachingmethodologies are common activities. However, these are not commonly practiced in traditional Brazilian HEIs. Therefore, theobjective of this study was to identify the level of importance professionals directly involved in engineering teaching attribute to themain factors inherent to the implementation of an innovation and entrepreneurship-focused course. The applied method was thecontent analysis of interviews made with managers, coordinators, professors, and students from 4 of the major engineering schoolsfrom the city of Sa ̃o Paulo, Brazil. One of the main identified changes in the teaching-learning processes of these HEIs was theproject-oriented teaching. However, the interviewees believe there is a critical factor involved in the implementation of this modelof teaching, which is the significant change in the professors’ mindset. The process of cultural change is being implemented indifferent ways and, from the professors’ points of view, people management aspects overlap technology use as far as theirimportance is concerned.
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