Firenze, Italia
The present study investigates conviviality, as related to social capital, in entrepreneurial communitiesand how it makes social relationships a context for developing business relationships andrecognizing entrepreneurial opportunities. The methodology adopted includes both qualitative (indepthinterviews, case analysis) and text-mining techniques for the analysis of qualitative data. Theempirical research is based on emblematic cases of Italian entrepreneurial communities from thetextile-clothing industry, located in Italy and China. The study sheds light on the mechanisms (fromsocial to business relationships) that conviviality can trigger and the drivers of these mechanisms.The potentials and limits in using of conviviality for entrepreneurial activities are highlighted at theend of the paper.
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