Aesthetic intelligence: Optimizing user-centred design

• Alastair S. MacDonald ^[1]
  1. [1] Glasgow School of Art (GB)
• Localización: Journal of Engineering Design, ISSN 0954-4828, Vol. 12, Nº. 1, 2001, págs. 37-45
• Idioma: inglés
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• Resumen

  • This paper discusses the concept of 'aesthetic intelligence', which acknowledges that we possess an innate, sometimes subconscious, ability to perceive a wide range of qualities in products that shape our responses to them. It argues that these qualities can be purposefully discussed and attempts to provide, for engineering designers, a way of structuring the complex field of aesthetic response. The author links sensorial qualities to cultural values and proposes a process of designing for the senses as a means to providing products with which customers can feel a greater degree of empathy.