Resumen de Stakeholders’ perceptions of heritage tourism sites development in China
Lina Zhong, Sunny Sun, Rob Law, Tongqian Zou
Although stakeholder theory has been advocated as an ideal concept for heritage tourism development, conflicts among different parties always exist. Nonetheless, a limited number of studies have addressed this issue. Hence, the present study analyses different stakeholders’ perception of the attributes regarding the development of heritage tourism sites in China and their satisfaction level. Findings discover the conflicts occurring in such development by investigating the dominating stakeholders (i.e. tourists, local residents and tourism-related service personnel) in five selected heritage tourism sites. This study suggests the coordination mechanism to solve the conflict of interest among stakeholders. The coordination mechanism includes multi-party coordination, improving the training and compensation system and encouraging participation in the development of heritage tourism sites.
