Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132

Sola-Morales, Salomé ^[1]
1. [1] Universidad de Sevilla
  
  Universidad de Sevilla
  
  Sevilla, España
Localización: Anagramas: Rumbos y sentidos de la comunicación, ISSN 1692-2522, Vol. 18, Nº. 35, 2019 (Ejemplar dedicado a: julio-diciembre), págs. 19-38
Idioma: inglés
Enlaces
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Resumen
- The main goal of this paper is to analyze Youth engagement and construction of mediatic identities through digital technology. For this aim, a case study has been carried out: the use of YouTube by the Mexican student movement #YoSoy132. During the 2012 “Mexican Spring”, students and citizens not only occupied the streets, to quest for a “realdemocracy” or to express their dissent through very significant demonstrations, but they also occupied the Internet to protest. Through content analysis, this paper examines these new forms of political videoactivism among young adults. The main result of this research is, first, that the Internet has visibly increased youth political participation. And, second, that a resistence and contra-hegemonic identity is created through YouTube videos by young Mexicans.