Resumen de Fracaso del conductismo Watsoniano y éxito del punto de vista conductista
- español
Este trabajo comenta dos aspectos del manifiesto conductista de Watson (1913). Por un lado, la doctrina del conductismo, que sería un fracaso en realidad por no haber sido suficientemente conductista. Por otro, el punto de vista conductista, que tendría gran éxito social, precisamente por atenerse a la conducta en su contexto. Aquí se reconocen las contribuciones de Watson al desarrollo de lo que sería la terapia de conducta y a la publicidad ya floreciente en su época (así como sus recomendaciones para la educación). Se sugiere que el conductismo tuviera su parte de discurso propagandístico, apropiado a aquella época (como hoy lo sería el cognoscitivismo).
- English
This paper comments on two aspects of the behaviorist manifesto by Watson (1913). On one hand, the doctrine of behaviorism, that according to this consideration, would be a failure because in fact it was not behaviorist enough. On the other hand, the behaviorist point of view, that would be a great social success, because it looked at behavior in its context. In this respect, it is recognized Watson's contribution to the development of what was to be known tater as behavior therapy, and to the field of advertising already flourishing in his days, as well as his recommendations for child education. This paper suggests that behaviorism inevitably had its part of propagandistic speech, appropriate to its time (as cognitivism has today).
