Anglicisms in German media: exploring catachrestic and non-catachrestic innovations in radio station imaging
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[1] University Road, Galway, Ireland
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- Localización: Lingua: International review of general linguistics, ISSN 0024-3841, Nº 221, 2019, págs. 72-88
- Idioma: inglés
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Resumen
This paper explores the usage of catachrestic and non-catachrestic anglicism occurrences in radio station imaging materials. These programme elements are taken from a transcribed radio corpus and analysed by means of examining quantitative data and qualitative interviews with 19 journalists. The linguistic analysis of the station imaging content is grounded in the concept of catachrestic and non-catachrestic anglicisms developed by Onysko and Winter-Froemel (2011), which redefines the traditional distinction of luxury and necessary loans in German.
Based on a second study by Winter-Froemel et al. (2014), which analyses reasons for the success of some non-catachrestic anglicisms over others, this study examines if the significant factors discovered in a print corpus by the above named study can also be discovered in radio language. The factors analysed in station imaging materials include word length, diachronic development, semantic reasons and lexical field. It is the intention of this research to refine and extend the approach by Winter-Froemel et al. by means of examining each anglicism occurrence in the context of its semantic and pragmatic usage in station imaging elements. The results show that while some factors can be discovered in radio language too, comprehension by the target audience is overriding for the usage of catachrestic and non-catachrestic anglicisms in station imaging language.
