The downton abbey effect in film-induced tourism: an empirical examination of tv drama-induced tourism motivation at heritage attractions

• Xuerui Liu ^[1] ; Stephen Pratt ^[2]
  1. [1] Hong Kong Polytechnic University

     Hong Kong Polytechnic University

     RAE de Hong Kong (China)

     
  2. [2] University of the South Pacific

     University of the South Pacific

     Fiyi

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 24, Nº. 4, 2019, págs. 497-515
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization travel motivation impacts experience outcomes, such as perception of value and satisfaction. Implications for marketing and management practices of heritage attractions are outlined.