Resumen de Design e Cultural driven innovation
The essay aims to frame the concept of Cultural Driven Innovation in the discourse on design and contemporary cultural heritage, understood as the heritage continuum that can be activated by design through digital and mobile technologies. In this approach, Cultural Heritage is not only considered a lever for a more sustainable development but a real source of innovation, thanks to its creative re-use not only in new cultural products usable by end users, but in strategies and tools, enabled by design, of co-creation of value for the whole CH chain
