Creativity for business intelligence

• Brito, Silvio Manuel ^[1] ; Maldonado Briegas, Juan José ^[1] ; Sánchez Iglesias, Ana Isabel
  1. [1] Universidad de Extremadura

     Universidad de Extremadura

     Badajoz, España

     
• Localización: International Journal of Developmental and Educational Psychology: INFAD. Revista de Psicología, ISSN 0214-9877, Vol. 1, Nº. 1, 2019 (Ejemplar dedicado a: Posicionamientos Psicológico y Mundo Actual), págs. 155-164
• Idioma: inglés
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• Resumen

  • What does business intelligence mean? It seems to us the emotionally coherent use of a skills set in different domains and in different accomplishments for a objectives diversity to conceptualize and pass on to the materially realizable the process of interpreting, analyzing, modifying, and innovating, intentionally extracted business data in order to support decision support systems, generating and sharing knowledge. Understanding that the main attitude that underlies this process is the creativity, we carried out experience with teams of a postgraduate course in Business Intelligence, which underpinned in a process of this nature the conception of a brand now expanding and recognized, of which we want to bear witness here. We conclude, that this experience is positive to exercise business intelligence.