Resumen de Metaphors in travel journalism

Antonio Pinna, David Brett, Carla Cattari

• this paper examines the use of conceptual metaphors in the language of tourism. The methodology adopted is corpus-based: a corpus of travel journalism was annotated for semantic category and then compared with a reference corpus. Observation of the key semantic domains revealed a large number of instances of the three conceptual metaphors: TRAVEL IS SCAPE, TRAVEL IS DISCOVERY and TRAVEL IS MAGIC. These conceptual mataphors are discusses both in terms of their pragmatic uses and in relation to a multi-level view of conceptual metaphors