Lost in translation

• Autores: Caroline Williams
• Localización: New scientist, ISSN 0262-4079, Nº. 2911, 2013, págs. 34-37
• Idioma: inglés
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• Resumen

  • Williams narrates why there's more to people's movements and poses than meets the eye. A good place to start looking for answers is the oft-quoted statistic that 93% of communication is non-verbal, with only 7% based on what people are actually saying. This figure came from research in the late 1960s by Albert Mehrabian, a social psychologist at the University of California, Los Angeles. He found that when the emotional message conveyed by tone of voice and facial expression differed from the word being spoken, people tended to believe the non-verbal cues over the word itself. From these experiments Mehrabian calculated that perhaps only 7% of the emotional message comes from the words they use, with 38% coming from tone and the other 55% from non-verbal cues.