It's no secret that the US has a weight problem, but the numbers are staggering: over one-third of US adults are obese. By 2030, the annual medical bill for the nation's bad eating habits could top $66 billion. Steven Carlson and his colleagues at the USDA and the Massachusetts Department of Transitional Assistance are trying to find ways to encourage folks to eat better. Through a program called the Healthy Incentives Pilot (HIP), they have put themselves at the forefront of a growing war on obesity that involves elements of federal, state and local governments, researchers, and even private industry. The idea behind HIP is simple: make healthy foods more affordable. Here, Hamzelou evaluates the HIP program, and its impact on US' obesity problem.
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