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Investigating the relationship between effective communication and organizational performance (based on the Achieve Model) in Bank Keshavarzi of Khuzestan Province

    1. [1] Member of Qom Azad Facaulty
    2. [2] Doctoral student in Qom Azad University
  • Localización: Revista Publicando, ISSN-e 1390-9304, Vol. 5, Nº. 14, 2 (Enero-Febrero-Marzo), 2018, págs. 325-351
  • Idioma: inglés
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  • Resumen
    • In all activity has done by managers in the organizations you can clearly see a sighn of communications.Managers of organizations can motivate employees through effective communication in the organization and thus provide improvement of organizational performance to achieve strategic goals. The bestl performance of the organization due to its productivity and effectiveness for the organization has always been of interest to managers and also for experts, that becoming an independent field of organizational studies. The performance of an organization depends to its survival status in the environment, and the emphasis of management on the role of employees in order to improving performance has revealed its importance, which can take the form of infrastructure investments in the human resources sector. This research is applied in terms of the nature and objectives of the research, and in terms the method of collecting information is descriptive and survey. The purpose of this study is investigatigation of relationship between effective communication and organizational performance (based on the Achieve model) in Bank Keshavarzi in Khuzestan Province. The statistical population of this research includes 860 employees of Bank Keshavarzi that is taken in summer of 2017. To estimate the sample population, the Cochran formula was used to determine the population of 340 people. Regarding to possibility of returning incomplete questionnaires, it is distributed 400 questionnaires using random sampling method and 350 complete questionnaires were collected. The reliability of all variables in the questionnaire was more than 0.7 and the total validity was 0.87. Descriptive and inferential statistics were used for data analysis. Descriptive statistics were used to describe demographic characteristics as well as confirmatory factor analysis for examining structural relationships between variables and SPSS and LISREL software packages is used too. Based on the results, all hypotheses were confirmed at 99% level. Between Effective communication and organizational performance there is a positive and meaningful relationship. Ann also there is a significant relationship between multiple channels and unofficial communication with the environment and also there is a positive and significant relationship between emotion control and simplification with ability.


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