The international tourism effect of hosting the Olympic Games and the FIFA World Cup

Christopher Vierhaus ^[1]
1. [1] University of Hamburg
  
  University of Hamburg
  
  Hamburg, Freie und Hansestadt, Alemania
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 25, Nº. 7, 2019, págs. 1009-1028
Idioma: inglés
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Resumen
- This study analyzes whether hosting mega-sporting events is a useful marketing platform for countriesto promote international tourism on a longer term basis. Our model adopts the gravity equation ofinternational tradetobilateralinternationaltourist arrivals.We findacountry-level tourismeffectonlyfor the Summer Olympic Games. Hosting increases international tourist arrivals significantly in the 8years before, during, and in the 20 years after the event. In contrast, hosting the FIFA World Cup isoverall ineffective in tourism promotion despite higher tourist arrivals in the event year. We attributethesedifferences ininternational tourismlegacy to the level of strategic planningin promotingtourism,the impact of media on the broadcasting audience, and the participating countries