Causation and effectuation: exploratory study of New Zealand entrepreneurs

• Lauren Pfeffer ^[1] ; Mohammad Saud Khan ^[1]
  1. [1] Victoria University of Wellington

     Victoria University of Wellington

     Nueva Zelanda

     
• Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 13, Nº. 1, 2018, págs. 27-37
• Idioma: inglés
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• Resumen

  • The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. One-on-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business.