A preliminary study of www-mediated consumer-to-consumer interaction

• Pollach, Irene ^[1]
  1. [1] Vienna University of Economics and Business Administration
• Localización: Proceedings of the IADIS International Conference WWW/INTERNET 2004: Madrid, Spain, October 6-9, 2004 / coord. por Pedro Isaías, Nitya Karmakar, Vol. 2, 2004 (Short Papers-Posters), ISBN 972-99353-0-0, págs. 911-914
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study examines how Web sites dedicated to consumer-to-consumer interaction enable consumers to review products and services and get in touch with other consumers. It has turned out that these Web sites facilitate three different types of asynchronous interaction, including discussion threads, product reviews, and questions & answers. Further, the results indicate that consumer-to-consumer Web sites take measures to engender trust, assure the quality of users' contributions, and increase motivation among participants.