Thematic guided tours to co-create film tourism experiences: the case of the Game of Thrones
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[1] Kodolányi János University of Applied Sciences
Kodolányi János University of Applied Sciences
Hungría
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[2] Corvinus University of Budapest
Corvinus University of Budapest
Hungría
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- Localización: Revista Turismo & Desenvolvimento, ISSN 1645-9261, Nº. 27-28, 2, 2017 (Ejemplar dedicado a: INVTUR 2017 Intl' Conference), págs. 451-453
- Idioma: inglés
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Resumen
Recently, tourism induced by blockbuster films and television series has been increasing in several destinations where film productions were hosted (Beeton, 2015; Rittichainuwat & Rattanaphinanchai, 2015). Macionis (2004) defined the push and pull factors of film tourism. Push factors might be fantasy, escape, status, prestige or ego-enhancement, while attributes of a destination, film characters, film genre might function as pull factors for film tourists to visit a film location (Kim, 2010). Creating memorable experiences is considered to be the quintessence of the tourism industry (Pizam, 2010; Tung & Ritchie, 2011). The process of service innovation, such as alternative guiding services along with co-creation (Rátz, 2016), and destination development must be managed accordingly (Pine & Gilmore 1998). The successful Game of Thrones TV series, broadcasted by HBO since 2011, was filmed in well-known European destinations such as Belfast (Northern-Ireland) and Dubrovnik (Croatia) among others. The TV series popularity was used to create memorable tourism experiences targeting the Game of Thrones fans in which co-creation has a significant role. Domains of memorable experiences were identified as entertainment, educational, aesthetic and escapist (Pine & Gilmore 1998). The purpose of the study is to investigate how and at what extent Game of Thrones tourists’ experiences are memorable and how their positive and negative experiences were influenced by co-creation during thematic guided tours in Belfast and Dubrovnik
