Resumen de Open tourism: structuring opening movements in the tourism industry using the contribution-utilization-matrix
Roman Egger, Igor Gula, Dominik Walcher
There has been a global paradigm shift in the management of the economy and business practices, due to the tremendous impact of Information and Communication Technologies (ICTs) and the Internet in particular (Reichwald & Piller, 2009). However, there has not been much written about relationship of Open Innovation with the tourism industry, one of the biggest industries in many countries (Menzel, 2011; Gula, 2013). The tourism industry is often an amorphous one, where corporate boundaries are frequently redrawn and renegotiated in order to accommodate external changes. Innovation processes lie at the heart of this industry, as well as branding, communication and the provision of services. This conceptual work tries to structure “open-tourism” movements, in order to analyse them better for a strategic implementation.
