Arcozelo, Portugal
Braga (São José de São Lázaro), Portugal
Many tourists who visit heritage sites seek a value-added and authentic experience, when compared with the traditional products or mass destinations. Considering the importance of tourists’ satisfaction in regards to their intentions of revisiting the destination and word-of-mouth referrals, this study attempts to investigate the relationship between the destination’s cultural/heritage attributes, tourists‘ satisfaction and destination loyalty. By addressing these issues, this paper aims to contribute to enhancing the knowledge on the correlation between tourists‘ perceived characteristics of a certain place and the level of satisfaction they received from visiting it, as well as the cognitive affective processes behind deciding whether to repeat the visit or not. Using the city of Guimarães (Portugal) as case study, we will try getting confirmation or information of the results related to tourists‘ satisfaction towards a destination produced by previous empirical research.
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