According to market research firm Mordor Intelligence, float glass capacity in the region fell by over 40% between 2005 and 2016. According to Jim Nordmeyer, vice president for global sustainability at Owens-Illinois, the world’s leading glass container manufacturer, “we are clearly seeing a renewed interest in glass”. First and foremost, Nordmeyer puts this fresh consumer demand down to growing trend of premiumization – the move to make a brand or product appeal to consumers by accentuating its superior quality and exclusivity. According to the group, the plant, when work is finished in 2020, will help bolster the local circular economy by utilizing glass and other raw materials from the area.
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