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Firm but Shapely, Fit but Sexy, Strong but Thin: The Postmodern Aerobicizing Female Bodies

  • Autores: Pirkko Markula
  • Localización: Sociology of sport journal, ISSN 0741-1235, Vol. 12, Nº. 4, 1995, págs. 424-453
  • Idioma: inglés
  • Texto completo no disponible (Saber más ...)
  • Resumen
    • This paper aims to reconstruct the cultural dialogue surrounding the female body image in aerobics. To do this I have used several methods: ethnographic fieldwork, interviews, and media analysis. I found that the media ideal is a contradiction: firm but shapely, fit but sexy, strong but thin. Likewise, women’s relationships with the media image are contradictory: They struggle to obtain the ideal body, but they also find their battles ridiculous. I interpret my findings from a Foucaultian perspective to show how the discourse surrounding the female body image is part of a complex use of power over women in postmodern consumer society. In addition, I assume a feminist perspective that assigns an active role to the individual aerobicizers to question the power arrangement.


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