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Mainland Chinese cruise passengers’onshore experience

  • Na Li [1]
    1. [1] University of Queensland

      University of Queensland

      Australia

  • Localización: Tourism recreation research, ISSN 0250-8281, Vol. 44, Nº. 2, 2019, págs. 217-231
  • Idioma: inglés
  • Enlaces
  • Resumen
    • This study explores the onshore experience of mainland Chinese cruise passengers on threeinternational cruise ships departing from Shanghai to Japan and South Korea. Using a qualitativeresearch method, the author collected data in the form of participant observations, casualconversations, and face-to-face interviews with 76 mainland Chinese passengers. Onshore timewas split among visits to shops, visits to sites and attractions, and bus travel to and from eachstop. Time was heavily weighted toward visiting shops. Passengers viewed the travel timebetween shops and visits to shops selling similar products as wasted time. Tour group members’tardiness had a further impact on time and experience. Passengers also had to spendconsiderable time queueing at customs desks where overcrowding always occurred. Passengerswere able to have only a superficial look at sites and frequently made comparisons between thesites visited and similar sites in China. While participants had negative perceptions of theironshore tour, some participants’perceptions of the destination were positively impacted as aresult of the cultural contact.


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