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Sport in Asia and Africa: Americanization or Mundialization?

    1. [1] Ohio University

      Ohio University

      Township of Athens, Estados Unidos

  • Localización: Sociology of sport journal, ISSN 0741-1235, Vol. 7, Nº. 4, 1990, págs. 399-402
  • Idioma: inglés
  • Texto completo no disponible (Saber más ...)
  • Resumen
    • Rather than an Americanization, it is argued that there is a mundialization of sports over time. Similarities in sports activities in various countries are becoming greater than the differences. Cultural diffusion is leading to a trading of sports interests in all directions, and is likely to lead to a global sports culture—modified in varying and often substantial ways by diverse colonial legacies, historical backgrounds, and value contexts. Thus the longterm trend is toward greater homogenization in world sports culture.


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