Selling sensation

• Autores: Laura Spinney
• Localización: New scientist, ISSN 0262-4079, Nº. 2934, 2013, págs. 28-29
• Idioma: inglés
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• Resumen

  • Spinney interviews David Howes, director of the Centre for Sensory Studies at Concordia University in Montreal. Among other things, Howes discusses how marketers are exploiting people's senses in new ways, ways senses overlap in their experiences of consumer goods, and examples of cultural synaesthesia.