An online insurance firm called Peercover lets groups of people insure each other on their own terms and at a fraction of the cost. Insurance is the latest financial service to get a shake-up from peer-to-peer (P2P) dynamics. Already, individuals can lend money for a return with interest. Similarly, people wanting to exchange currency can avoid banks and instead use P2P services to find other people looking to make the opposite trade. Peercover groups don't collect premiums. Instead, every individual in the group has a stake--each is both insurer and insuree.
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