Irlanda
By shifting our attention toward everyday life, its manifold commitments and responsibilities, this paper examines the potential for “fitness” to take on an extended meaning beyond consumption activity. In the opening sections, Robert Nozick’s (1974) “Experience Machine” thought experiment is presented as an alternative analytic frame for interpreting the problem of fitness in terms of a tension between mere activity and experience. In relation to this tension, the paper presents findings from a study of experienced participants and emphasizes the possibilities of a virtuous production through fitness. In particular, we emphasize that there is much work to be done in sedimenting (and maintaining) an appropriate frame of reference for “doing fitness” and that “being someone through fitness” might operate as an indexical marker of virtue.
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