Faced with a long row of urinals and a steady flow of users, the ideal scenario is to avoid having an immediate neighbor for the duration of one's visit. Sometimes, optimizing one's urinal choice in a busy men's room is difficult. It turns out that being first into the bathroom is a big responsibility. The next man in will always try to maximize the distance between him and any others. This leads to a complex equation whose outcome depends on that first choice. Choose badly and some poor man--maybe even one--will suffer a loss of privacy before it was mathematically necessary. Here, Brooks talks about how to multiply social success.
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