It's the curse of online clothes shopping and one comes across a shirt he simply must have, only to find that what he receives doesn't fit despite being in his size. A new wave of start-ups are finding clever ways to address the problem: Virtual fitting rooms are one solution. The London-based firm Fits.me, founded in 2010, creates them for brands such as Hugo Boss and Superdry. The company teamed up with researchers at several universities to build robot mannequins that can adjust their proportions to match just about any set of human measurements.
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