The article is devoted to the linguistic peculiarities of media texts in financial sphere focusing on the field of social media. Hereby we define two groups of lexical units that we are considering by media texts - characterizing lexical units and identifying lexical units. A detailed scientific description of each group composition is given, including the examples taken from media texts. An integrated approach to the analysis of Russian-language and English-language media texts allowed to make the conclusion about the most frequently used means of nominating realities, objects and phenomena in the sphere of credit and financial activity.
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