Farm diversification strategies in response to rural policy: a case from rural Italy

• Marcello DeRosa ^[1] ; Gerard McElwee ^[2] ; Robert Smith ^[3]
  1. [1] University of Cassino and Southern Lazio

     University of Cassino and Southern Lazio

     Cassino, Italia

     
  2. [2] University of Huddersfield

     University of Huddersfield

     Kirkburton, Reino Unido

     
  3. [3] University of the West of Scotland

     University of the West of Scotland

     Reino Unido

     

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• Localización: Land use policy: The International Journal Covering All Aspects of Land Use, ISSN 0264-8377, ISSN-e 1873-5754, Nº. 81, 2019, págs. 291-301
• Idioma: inglés
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• Dialnet Métricas: 7 Citas
• Resumen

  • Entrepreneurial turns, serendipitous events, entrepreneurial skills and values are critical to the success of rural SMEs. Likewise, ‘Resource Orchestration’ is an important element of strategic, entrepreneurial activities. An analysis of a case study of a rural family farm business in Italy is provided demonstrating an innovative model of ‘rural entrepreneurship’ focused on farm diversification to valorise full employment of family members and increased productivity as a direct response to rural policy. The analysis shows how collective family entrepreneurship can exploit ‘clusters of opportunities’ through updating entrepreneurial skills. ‘Serendipitous acts’ are integrated into localised diversification strategies.