El lenguaje en redes sociales como estrategia comunicativa: administraciones públicas, partidos políticos y organizaciones civiles

Berta García Orosa ^[1] ; Xosé López García ^[1]
1. [1] Universidade de Santiago de Compostela
  
  Universidade de Santiago de Compostela
  
  Santiago de Compostela, España
Localización: Comunicación y sociedad = Communication & Society, ISSN-e 2386-7876, ISSN 0214-0039, Vol. 32, Nº. 1, 2019 (Ejemplar dedicado a: Special Issue: Credibility and Trust in Post-Truth Times and the Network Society), págs. 107-125
Idioma: español
Títulos paralelos:
- Language in social networks as a communication strategy: public administration, political parties and civil society
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Resumen
- This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo.