Be part of the show

• Autores: Paul Marks
• Localización: New scientist, ISSN 0262-4079, Nº. 2958, 2014, pág. 21
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Every fan in a packed sports stadium or music venue will soon be able to get bespoke content direct to their phones, thanks to a new wireless system that knows exactly where every person is sitting. The system, developed by UK start-up Mobbra, will let organizers send football replays, backstage interviews with pop stars, or area-specific food deals direct to fans' phones. It will also encourage the audience to become part of the show. Mobbra's technology forms part of a new wave of innovation in indoor positioning.