Fine talks about the rising segregation of toys and books for boys and girls. In a recent UK parliamentary debate politicians Jenny Willott, Elizabeth Truss and Chi Onwurah xpressed concern that the pinkification of toys for girls was adding to gender inequality in careers in science, technology, engineering and mathematics. Willott, for instance, drawing on a basic tenet of early education, observed that children learn through play; it's how they develop skills and interests. But the detrimental effects of this kind of marketing, though clearly only one factor in a mix of many influences on the young, may run broader and deeper. It polarises children into stereotypes. These gender stereotypes, acquired in childhood, underlie a host of well-documented biases against women in traditionally masculine domains and roles and hinder men from sharing more in the responsibilities and rewards of domestic life.
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