The tyranny of choice.

• Autores: Barry Schwartz
• Localización: Scientific American, ISSN 0036-8733, Vol. 290, Nº. 4, 2004, págs. 70-75
• Idioma: inglés
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• Resumen

  • Americans today choose among more options in more parts of life than has ever been possible before. To an extent, the opportunity to choose enhances our lives. Assessments of well-being by various social scientists--among them, David G. Myers of Hope College and Robert E. Lane of Yale University--reveal that increased choice and increased affluence have, in fact, been accompanied by decreased well-being in the U.S. and most other affluent societies. But we know from the research of Nobelist psychologist Daniel Kahneman of Princeton University and his late colleague Amos Tversky of Stanford that losses have a much greater psychological impact than gains. INSETS: THE MAXIMIZATION SCALE;FEELINGS EVOKED BY EVER MORE CHOICES.