Big data and small decisions.

• Autores: Zeynep Tufekci
• Localización: Scientific American, ISSN 0036-8733, Vol. 320, Nº. 3, 2019, págs. 73-73
• Idioma: inglés
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• Resumen

  • The author discusses the expansion of data science and the challenges associated with decision-making resulting from the deluge of data. Topics include the paradox of choice in which too many options paralyze people from making a decision, the importance in learning what to measure and how to effectively communicate about it, and the importance of being able to distinguish between a lot of data and useful information.