The influence of mindfulness during the travel anticipation phase
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Lorraine L. Taylor [1] ; William C. Norman [2]
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[1] Fort Lewis College
Fort Lewis College
Estados Unidos
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[2] Clemson University
Clemson University
Estados Unidos
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- Localización: Tourism recreation research, ISSN 0250-8281, Vol. 44, Nº. 1, 2019, págs. 76-90
- Idioma: inglés
- Enlaces
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Resumen
Previous studies have established the influence of mindfulness on the tourists’ experience when they are on-site at an attraction or in a destination. However, the travel experience begins during the anticipation phase when tourists embark on the vacation planning process. This study considered the influence that mindfulness during the travel anticipation phase has on the traveller’s confidence that they chose the best destination for the trip, their satisfaction with the trip, and their loyalty to the destination. The results of the analysis found that mindfulness during the travel anticipation phase had significant positive influences on confidence, satisfaction and loyalty, suggesting the potential benefits for destinations to encourage mindfulness in future visitors as they plan their trip. The major contribution of this study is to establish that mindfulness during the anticipation phase influenced the travel experience. Future research should consider the role of mindfulness in all five travel phases, as well the development of promotional strategies that encourage mindfulness in potential visitors.
