A tale of two internets.

• Autores: Michael Fertik
• Localización: Scientific American, ISSN 0036-8733, Vol. 308, Nº. 2, 2013, págs. 13-13
• Idioma: inglés
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• Resumen

  • In this article the author discusses how companies collect and use data from Internet users to narrow and refine individuals' options in order to control their choices. He argues that control over choice is an illusion and discusses how companies, such as internet search company Google, tailor the user's experience to their own personal tastes, habits, and income, how advertising drives the Internet industry, and the concept of personalization.