Why gadgets flop.

• Autores: David Pogue
• Localización: Scientific American, ISSN 0036-8733, Vol. 305, Nº. 1, 2011, págs. 34-34
• Idioma: inglés
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• Resumen

  • In this article the author discusses failures in the U.S. consumer electronics industry. He provides brief examples of consumer electronic devices that failed, including the Internet software from U.S. Internet search company Google Inc, called the Google Wave, and discusses what companies could learn from their predecessors' marketplace failures.