A face-to-face encounter with someone who is sad or cheerful can leave people feeling the same way. This emotional contagion has been shown to last anywhere from a few seconds to weeks. A team of researchers, led by Adam Kramer at Facebook in Menlo Park CA, was curious to see if this phenomenon would occur online. To find out, they manipulated which posts showed upon the news feeds of more than 600,000 Facebook users. For one week, some users saw fewer posts with negative emotional words than usual, while others saw fewer posts with positive ones. Digital emotions proved somewhat contagious, too.
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