Shoppers tracked as they go wild in the aisles

• Autores: Aviva Rutkin
• Localización: New scientist, ISSN 0262-4079, Nº. 2975, 2014, pág. 21
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Using movement sensors placed around a store, Proximus, a start-up based in Madrid Spain, tracks where individual shoppers go. By combining this data with purchase records, managers can get insights into how to organize their stores to make the most of their customers' habits. Online, many firms rely on web-analytics to learn about customer browsing and buying behavior, says Marco Doncel Gabaldon, co-founder of Proximus. But in the physical world, decisions must be based on much patchier information.