TV ads that know you

• Autores: Jacob Aron
• Localización: New scientist, ISSN 0262-4079, Nº. 2985, 2014, pág. 22
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • TV networks are increasingly using techniques borrowed from online advertising to show different ads to different people in the hope of better targeting customers. Here, Aron reports that this week it was revealed that some US networks have started targeting people based on their voting record as political parties attempt to scoop up swing voters. Targeted TV ads are now possible thanks to the rise of smart set-top boxes. Networks designate a particular 30 second slot as "addressable," meaning ads can be swapped in and out, then download a collection of ads to box in advance. When the slot comes up, the box chooses which ad to play based on customer profile.