Media coverage, tourism growth, and spatial spillover: evidence from China

• Autores: Xiaolong Sun, Bishu Lin, Jie Gao, Yuxia Lin
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 23, Nº. 4, 2018, págs. 503-515
• Idioma: inglés
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• Resumen

  • This study investigates the direct and spillover effects of media coverage on tourism growth in China. The theoretical foundation for how media affects development of regional tourism economy is deduced. An empirical analysis based on panel data from 31 Chinese provinces for the years 2003–2014 is presented through ordinary and spatial regression model. The main conclusions of the econometric analysis are that media coverage can significantly promote the development of local tourism growth by acting as an information intermediary, enhancing the image of the tourism destination, and forming public opinion pressure. Local media coverage can yield a positive impact on the economic development of neighboring tourism areas, as a result of accelerating the exchange and spillover efficiency of regional tourism information. Comparing to the geographical distance between provinces, the correlations degree of interregional tourism economy is more conducive to promote the spillover effect of media coverage on tourism growth.