Choice of entry mode into the internationalisation process by dominant Spanish hotel chains

Elena García de Soto-Camacho ^[1] ; Manuela Álvarez-Torrescusa ^[1]
1. [1] Universidad de Huelva
  
  Universidad de Huelva
  
  Huelva, España
Localización: Enlightening Tourism: a pathmaking journal, ISSN-e 2174-548X, n. 2, 2018, págs. 128-157
Idioma: inglés
Enlaces
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Resumen
- This paper focuses on the development of an explicative model regarding the entry mode into a new market as chosen by Spanish hotel chains.
  
  Two types of variables have been analysed: some which refer specifically to the destination country, including its potential and cultural distance and others which depend on the company itself, such as its financial situation, the experience gained previously in the country or the company’s degree of internationalisation. Several hypotheses have been put forward and empirically tested using secondary data.