An Investigation of the Relationships Among Service Quality, Transaction-Specific Satisfaction, and Overall Satisfaction in Predicting Golfers' Repurchase Intention

• Autores: Joon Choe Lee, Kenneth F. Backman, Sheila J. Backman
• Localización: Event management, ISSN 1525-9951, Vol. 22, No. 5, 2018, págs. 849-864
• Idioma: inglés
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• Resumen

  • Understanding which variables predict behavioral intentions to revisit/repurchase tourist facilities is an important issue in the tourism industry, but not many studies have investigated relationships among service quality, transaction-specific satisfactions, and overall satisfactions in predicting repurchase intention. This study examined the relationship between independent variables (service quality, transaction-specific, and overall satisfaction) and the dependent variable (repurchase intention). Further, this study examined specification of how well transaction-specific and overall satisfactions predict golfer's intention to repurchase the same golf club. Research findings reveal that perceived service quality, rather than transaction-specific satisfaction or overall satisfaction, is the most important indicator. Specific theoretical and managerial implications are discussed.