Mining for every vote

• Autores: Jacob Aron
• Localización: New scientist, ISSN 0262-4079, Nº. 3019, 2015, págs. 20-21
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • With just one week to go until the most unpredictable UK general election in a generation, people would think that every vote counts. If they have already decided who to vote for, know when they'll be going to the polling station, and plan to stay up all night to watch the results come in, the politicians don't care about them. The two biggest parties, Labour and the Conservatives, are fighting a surge in support for what had been minor parties. The only predictable outcome is a hung parliament, in which no party has an overall majority. That means It's the undecided, unmotivated and uninterested voters who will decide this election, if they can only be coaxed to the polling booths. Increasingly, parties are turning to data mining to get them on board.