Don't park your outrage

• Autores: Aviva Rutkin
• Localización: New scientist, ISSN 0262-4079, Nº. 3035, 2015, págs. 20-21
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • It was winter in California, Eric Schoffstall, a software developer in San Francisco, was driving through one of the state's national parks when he found that the road ahead had been closed for the rest of the season --because of snow. Except that California was and is in the middle of a drought, and there was no snow in sight. The road, Schoffstall figured, had been shut simply as a matter of routine. He wondered whether he could fake public outrage around the issue, without wasting much money or time. So he started thinking about how he could automate making his voice heard. As a test, Schoffstall picked a smaller battle: light pollution at a park near his apartment. He used Amazon's crowdsourcing marketplace to solicit fake complaints, offering 20 cents for each one received. The responses rolled in, some surprisingly specific, referencing local political history or relating personal tales of woe. Here, Rutkin finds that online tools are making it far easier to challenge decisions, generate campaigns and resolve disputes