What will you buy next? The computer knows

• Autores: Aviva Rutkin
• Localización: New scientist, ISSN 0262-4079, Nº. 3039, 2015, pág. 21
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Software can now sense how much people have been swayed by marketing just by analyzing their face as they watch advertisements. Ad companies are often interested in gauging consumers reactions to their latest TV spot. Traditionally, this is done by bringing a few customers into an office and asking questions. But the system made by Affectiva, a start-up in Waltham MA can pick up on hidden emotions just by monitoring face movements. The approach, says Affectiva's principal scientist Daniel McDuff, lets them find out what people actually think from moment to moment while the ad runs, not just what they say once it is over